Why Mobile App?
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Mobile Commerce Poised for Explosive Growth: Estimated to Double from $221 Billion in 2021 to Over $400 Billion by 2024
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Customer Spending in Apps Increases by20% YOY, to $143B
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100ms in Page Load Time Can Cost Enterprises 1% in Sales
The image features a graphical representation of mobile commerce growth and customer spending. A bar chart on the left indicates an upward trend from 2021 to 2024, reaching beyond $400B. To the right, a person is depicted using a smartphone, with a circular graphic overlay showing that customer spending is up 20% to $143B.
The image displays a person's hand holding a smartphone with a social media app open, featuring images of plants. Behind the phone, there is a blurred background with a cup of coffee on a saucer, a closed ceramic pitcher, and a laptop on a wooden desk. The scene is encircled by concentric black and white rings, giving the appearance of a radiating signal or focus point on the smartphone.
“First-Time App Installs Increased by 26.1% Year-Over-Year in 2020, Reaching 71.5 Billion Downloads.”
Forbes
Key mobile commerce statistics
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77% of US adults now own a smartphone, and 53% own a tablet, highlighting the vast potential for m-commerce
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In 2021, nearly one-third of US internet users made purchases using their mobile devices each week.
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Mobile devices accounted for 58.99% of web traffic in Q2 of 2022, underscoring their dominance in digital consumption
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During the peak of the COVID-19 pandemic, 51% of Americans downloaded at least one shopping app to their smartphone
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21% of device users access retail shopping apps multiple times a day, while 35% do so multiple times a week
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49% of Americans have used a shopping app to compare prices, indicating a significant trend in digital consumer behavior
The image shows a modern, minimalist workspace setup with a smartphone displaying a shopping app, wireless earbuds in a charging case, a potted plant, and an iPad and keyboard in the background. The focus is on the smartphone in the foreground which sits next to the keyboard, suggesting a work environment that incorporates technology and greenery. The overall aesthetic is clean and organized, with white being the predominant color accented by the green plant and black tech accessories.
Forrester Research: The State of Mobile Shopping Apps in 2022
US Retail Mobile Commerce is projected to grow by 17% annually, reaching new heights by 2024
In-store Consumer Behavior with Mobile Apps:
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Checking for promotions, discounts, and product availability before shopping
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Utilizing shopping lists and researching products while in the store
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Completing transactions post-shopping using mobile apps
The image captures a person's hands holding a smartphone with a mobile payment screen displayed. An Air France American Express card is visible on the phone screen, indicating a transaction in progress with a prompt to double-click to pay. The setting suggests a casual environment with a blurred background that might be an indoor space.

APP USAGE GREW ACROSS ALL DEMOGRAPHICS IN 2023

30%
Group 1974
Boomers
30%
Group 1977-1
Gen X
18%
Group 1976-1
Millenials
16%
Group 1975-1
Gen Z

Integrated with the top eCommerce Platforms