Next-Level B2B Selling: Why Your Sales Team Needs a Mobile App


Are your B2B sales reps still relying on paper or emailing orders to headquarters and hoping for the best? In today's fast-paced business climate, these outdated methods create errors and customer churn. B2B manufacturers now face unique onsite selling challenges. Traditional sales techniques are slow and inefficient, but mobile technology is changing the game. Imagine this: what if each sales team member had an iPad loaded with everything they needed to complete a sale onsite while the customer was in "buy" mode? A custom mobile app for your sales team can transform your approach, significantly improving efficiency, accuracy, and customer satisfaction. Here's how.

Instant Access to Comprehensive Product Catalogs

One of the most significant advantages of a mobile app is providing your sales team with instant access to your complete product catalog. This means that at any customer visit, they can easily showcase the latest products, specifications, and pricing. This makes the sales process smoother and ensures that your team is always equipped with up-to-date information, eliminating the risk of outdated or incorrect product details.

Streamlined Order Processing

A custom mobile app can integrate with Salesforce Commerce Cloud or other eCommerce platforms to streamline order-taking. This allows sales representatives to place orders directly from the app while onsite. This real-time processing capability saves time and reduces the likelihood of errors and returns associated with manual data entry. Do you know how much customer returns are costing you?

Enhanced Customer Experience

This is a BIGGIE. A mobile app can significantly improve the customer experience by providing access to previous order history and interactive features such as product visualizations, AR experiences, and instant access to product videos and manuals. Beyond delivering vital information, the app supports upselling by suggesting complementary products or upgrades, significantly increasing the order value. These features can help customers make informed decisions and increase satisfaction rates.

Competitive Edge in the Market

If you don't offer a seamless, technology-driven sales process, I bet your competitor will. A mobile app will give you a competitive advantage and demonstrate your commitment to innovation. It will also position your brand as a forward-thinking leader in your industry.

In conclusion, integrating a mobile app into your B2B manufacturing company's sales process can bring transformative benefits. The advantages are clear, from improving operational efficiency to enhancing customer interactions and gaining valuable insights. As businesses evolve in the digital age, adopting mobile technology is not just an option but a necessity for staying ahead in the B2B manufacturing sector.


Contact BILDIT for a free consultation and see how building a mobile app can help you drive conversions and top-line revenue.

[Photo by Liza Summer]

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